WHAT HAS SPEEDWAY GOT TO DO WITH US?
Those of a certain age will remember…
Back in the early Seventies, TV and cinema adverts were full of original music which often amounted to far more than simple jingles. Listen to the song ‘Fly the Flag’ on our Time of Our Lives page for a good example -
Just one Cornetto,
Give it to me,
(That product was introduced in 1976 although the commercial came rather later.)
Teenagers at the start of the decade may well have been introduced to their first use of grown-
The song that accompanied it, apparently performed by a pop group singing in a busy disco, had a catchy tune with the lyrics:
Every day in every way,
You’re okay with US
The connection with speedway is not just that US was badly needed in the hot and sweaty pits at Plough Lane -
It will come as no surprise to readers of Michael Hansen’s novels to learn that this is the origin of Joe Barnes’s sponsorship by the American company Lubos, manufacturer of the unisex deodorant ‘IN’.
Real afficionados will know that ‘US’ originally came in two different colours of aerosol can.
At the time, Johnson Wax, makers of ‘US’, released a ‘single’ with the title ‘You’re OK With US’ by the group ‘The US’. It was rather different from the simple ditty on the commercial, however, and so was the group. The singer on the record was actually a young David Essex who would go on to find huge success in music, the theatre and films. The writer and arranger was Jeff Wayne, later responsible for the music in ‘War of the Worlds’ but who, at the time, was making a very good living writing songs and jingles for the advertising industry.
Tommy Jansson in the normally hot and sticky pits at Plough Lane advertising ‘US’ deodorant in 1975
A PROMOTIONAL SINGLE
Label: Sound Department Year of release: 1970
LISTEN TO AN EXTRACT
Just click the picture above to hear a brief clip from the original vinyl record